We’re ready,
are you?
Ready or Not is a strategic consultancy offering senior PR and comms expertise to agencies and in-house teams right across the marketing mix.
We approach communications with the goal of helping businesses grow, everything we do is designed to deliver measurable, positive outcomes.
We plug in wherever there’s a gap – whether that’s strategic thinking, creative excellence,
influencer strategy or hands-on delivery.
Founder
Ginny Paton
I’m a seasoned brand consultant with 30 years' experience operating at the highest levels in marcomms.
PR Week was kind enough to describe me in its Power Book as “among the country’s smartest operators in hospitality and entertainment PR.” They also described me as unpretentious which pleased me even more.
I owned and ran House PR, an award-winning, much celebrated, consumer and entertainment PR agency – which was ultimately acquired by W Communications. Having grown and sold a business, I bring commercial perspective as well as comms expertise
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I’ve also worked in some of the best UK PR agencies: Ogilvy, Mischief, W, Jackie Cooper PR (Edelman), where I’ve gained deep experience across a number of sectors: Health, wellbeing, retail, beauty, entertainment, telecoms, drinks and hospitality.
I’ve built up a great network of contacts over my career. Whatever the ask, however niche the brief, I’ve generally got someone I can pick up the phone to for help.
I play an active role in our industry and I’m currently the Vice President of the Women in PR – the organisation with the mandate to increase the number and diversity of women in leadership positions in comms.
Working together
Fractional strategic advisors
and delivery partners
Offering PR and comms counsel
across the marketing mix.
Supporting in-house teams
Providing interim leadership,
strategic direction and specialist
skills for lean teams.
Working alongside founders
Guidance through growth challenges, client issue and the tough decisions that come with building an agency.
Boosting agency teams
Leading high-stakes pitches and campaigns. Bringing senior-level thinking to complex client briefs.
Beyond PR
Strategic comms input for ad agencies, influencer agencies, creative agencies and production companies.
Full delivery capability
For end-to-end PR campaigns
when needed.
We’ve been around the block
Why work with Ready or Not?
Access to senior comms expertise honed over 30 years in agencies, both large and small.
Senior hires can be
risky and expensive.
If budget are tight, Ready or Not is the smart, flexible alternative.
.
Only pay for the
skills you need.
As a collective, we scale up or down to match the brief – there’s no unnecessary overhead.
Our ethos is client-first.
We focus on doing a brilliant job, giving you the attention and delivery you deserve. And we never forget who pays the bills.
The Team
Ginny Paton
Founder of Ready or Not
Sam Henry
20 years’ experience in the beating heart of the London PR scene.
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Sam is a seasoned operator in consumer, corporate and crisis PR.
Not only does she design content creator strategies – she’s a content creator herself. This hands-on experience gives her unique insight into social platforms and how to use them to drive brand visibility and sales.
Raman Davies
The owner of one of the best little black books in the business.
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Well connected with journalists across news, lifestyle, travel and health, Raman knows how to get stories noticed. She crafts messaging and media strategies that seamlessly coordinate content distribution across channels and platforms.
We have an extensive network of specialist consultants that can add extra firepower to the team if the brief calls for it. Each brings specialist knowledge in their area: from media relations, to influencer strategy, to start-ups and – if the worse happens - crisis management. This flexible approach means we can assemble the right team for any challenge.
We’re ready, are you?
We’re ready, are you?
Ready for a new way
of doing things? Let’s talk.
Get in touch with Ginny at
ginny@readyornotpr.com